Measuring reach, engagement, and use with penetration studies method: The impact of an animated jerrycan storage video after country-wide scaling in Ghana, Kenya, and Nigeria

10.4231/183A-M656

Adegbenga Emmanuel Adekoya , Anne Namatsi Lutomia , Barry Robert Pittendrigh , John William Medendorp , Julia Bello-Bravo , Kevin Thierry Affoukou , Mavis Akom

11/25/2024

Study on postharvest loss in Ghana, Kenya, & Nigeria using the jerrycan storage video technique. Estimated 13.2M viewers across regions. Significant engagement & practical application noted.

Agricultural Extension Educational Animation Food Security Postharvest Lost Prevention Technology in Agriculture